Kanye West visits the Polo mansion in Chicago and gets his seersucker suit tailored among other things..Circa 2004..
The beginning of the this video says for educational purposes only. It truly is. In a two minute video Kanye explains you that you need to hit up the mansion for your MTM essentials. He also explains that he writes off all of his wardrobe because “Taxes will kick your ass”
Shout out to:evolutionofagentleman
Brand allegiance is something remarkable. Take this guy for instance. I would never dress the way he styles himself. You could never convince me to wear heavy pinstriped DB cut like this. It would also not be in my style to rock leather pants and leather belt. None of that matters because I will wear RL in my casket, real talk. Bespoke straight from the mansion. The reason I will is because I can buy into the brand, not the overall production behind the brand(which stands in a league of its own),but the brand itself. Starting off as merely a tie company, the brand is now associated with nearly every sporting event where the uniforms can be enhanced by aesthetics. The U.S. Polo team, Wimbledon and the Olympics. When Ralph associates his brand with the concours d elegance, he doesn’t throw Polo banners all over the place. He places his personal collection of cars into the contest. He then proceeds to win best in show. When hiring people to work at the Mansion, they could care less if you have a retail background, and more about what your personal brand is. Are you cool? Can you influence people that this concept is still cool?
My main concern is that when I see a lot of industries trying to reach out to masses once they think they know what their brand is, it often falls short. That doesn’t have to happen. Ralph made clothes that he and his friends liked to wear. They all loved J.Press and Brooks Brothers, but there was an obvious disconnect. Those brands didn’t feel that their market was profitable or even important. It also didn’t help that these were the brands of their fathers. Never flashy, and never pushing the envelope among their competitors. Slow and steady.
In high school I had the privilege of learning history from employee # 4 at Ralph Lauren. Once the brand went public, he decided to return to his original passion that was teaching history. He told me that they knew people always admired how their group dressed. The group was taking the classic “preppy” aesthetic in a different direction. Fans of unabashedly prep see this look now and they go bananas. However, these guys were doing this over 40 years ago. All they wanted to do was influence a small group of people and at the time, it was no more than 9 people.
I think you can see where I am going with this. Your brand has to be embedded in the culture that it is trying to reach to, on the ground level. That means the masses may not have heard of you. But the people that reach out to those masses not only has heard of you, but they support the brand. If the brand isn’t embedded in that culture, all of the other raves and review you will get from major publications, won’t mean a thing. Good luck to each of you on your branding endeavors, both personal and business. I hope this helps.
Ladies Stay Fly, Gentlemen stay Fresh.
All Tweed Everything.
Not really. I thought it appropriate that I finish this tweed day off with a WIWT. Also I wanted to update you all on where I am right now with some of the things that I have hinted at for the past few months.
The Branding Agency- We have our first client project. A tie company. You will know it when you see it. Crafting a collaboration project specifically for the ADT followers, plus a lot of cool things that I feel will be organic. I wouldn’t push it if I wouldn’t wear it. Real talk.
Trunk Show - We have 2 of the 3 brands we need to make this work. The Gibson has agreed to let us host it. We are shooting for the end of November. Dates and brands will be supplied
The Gibson Meetups - Next Friday is the first Friday of the month, but being that half of us will be in NYC we will be moving it to the following friday. The cool thing is that we keep having more people, so we may have to move it to Thursday because the private rooms at the Gibson can only be reserved for 2 hours on Friday and the weekends. I will put the word out before hand for anyone who wants to attend.
Last but definitely not least the app. I haven’t spoken too much about it, and the only thing that I can guarantee is that this will help you find or enhance your personal style. Other than that, look for people to be using it by Fashion week. Download it.
So i wanted to take this time to do my #followfriday for my immediate team. All of these guys are well on their way to changing the game in their own individual lanes. It’s cool to have a collective like this. ImageGranted, PresentingCorey, Cirq6, CB, Wingtipsandloafers, Manshion, Wellpressedgamer, Addison Wright.
I also want to thank all my blurs who have been going hard and supporting me. All the outside supporters who keep me motivated and give their support behind the scenes from the messages to the reblogs.
NiceTrybro, Anoblesavage, modernconnoisseurtt, Nickelsonwooster, Ethandesu, Whereisthecool, Acollectedgentleman, Anchordivision, TheSigOther
Ladies stay fly, Gentlemen stay fresh
On Fashion’s Night Out this year, I took it easy. Instead of an extensive itinerary that consisted of trying cover every major event like I did last year, I roamed the streets with some of my blogger friends, going where the wind takes us. This was my friend Max’s first FNO in NYC. Our first stop, when it was not yet super crowded, was Bloomingdale’s to browse through the collection of the much acclaimed cult favorite, Ovadia & Sons. Here’s a pic of one of their main display along with a book aptly turned to a style analysis of my favorite gent of all time, Cary Grant. For better pics of the clothes, along with some Ralph Lauren pieces that caught his eye, visit Mattoo’s Place.
Shout out to:thetinytierant
“GQ has tapped Justin Doss to succeed Lisa Cohen, who retired earlier this month as a senior fashion editor after 28 year with the magazine. Doss, 26, will be a fashion editor and cover the tailored clothing market, reporting to creative director Jim Moore. He was previously an associate buyer of men’s luxury sportswear at Barneys New York.” - WWD
I didn’t think this news was going to be announced until Monday, but a big congrats goes out to my good friend JD on his new gig. You might know JD from the roughly one billion pictures of him floating around the interstellar web highway. Justin’s pedigree is the real deal - Ralph Lauren, Sid Mashburn and Barneys were he was currently one of the top menswear buyers. My only hope is that GQ gives him free reign to work with the products he wants to. His taste is so unrivaled that he can seriously do some amazing things at the magazine. If you haven’t already, renew your subscription. Shit’s about to get real real.
Shout out to the “Big” Homie Justin. I only say that becuase he is much taller than me. We share the same age at 26 and this further reminds me to stay on my grind to be Great before I reach 30. Shout out to him and the rest of the GQ team. Way to stay up with the times.
Shout out to:howtotalktogirlsatparties
Yellow Ralph Lauren Button Down (Consignment Store $5.00)
Red/Blue/White Tommy Hilfiger Bow Tie (Macy’s $10.00)
Light Blue Red Camel Shorts (Salvation Army $2.50)
Black G.H. Bass Tassel Loafers (J.C. Penny’s $30.00)
Sunglasses: Cutler and Gross
Scarf: Jil Sander
Polo Shirt: Polo Ralph Lauren
Jumper: Polo Ralph Lauren
Chinos: Polo Ralph Lauren.
Serindipity: I know that it’s showing my bias towards Ralph for all things sartorial, but I do think he does the best polos and chinos, hands down.
Just a heads up on what to expect the rest of the week: A feature on Kiton. A brief piece on Ralph (Reuben Lifschitz) Lauren, the man not the brand. And finally, a round up of films and tv shows to see this summer.
shout out to:mostserindipitous: