A Distinctive Taste

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How The iPad Mini Is Defining Tim Cook’s Apple

Historically the decisions and choices that eventually damaged weakened companies like Nokia, Kodak, and Sony all took place while sales were good and the corporate outlook was optimistic. Will Apple continue to grow and innovate? That’s what I want to look, rather than quantifying the upcoming success of the iPad Mini.

How well did Apple sell the iPad Mini to the world? To be honest not very well. They trash talked the competition and specifically attacked  the Nexus 7. They talked about the delight and wonder of retina screens before arguing you didn’t need one on the new iPad. And they updated March’s iPad for a new model, breaking an unspoken covenant that the iPad would be updated once per year. Read More

(via How The iPad Mini Is Defining Tim Cook’s Apple - Forbes - Image source)